{"id":524,"date":"2010-03-10T12:50:32","date_gmt":"2010-03-10T11:50:32","guid":{"rendered":"http:\/\/blog.zeit.de\/kulturkampf\/?p=524"},"modified":"2010-03-10T15:32:02","modified_gmt":"2010-03-10T14:32:02","slug":"google-verlage-mussen-experimentieren","status":"publish","type":"post","link":"https:\/\/blog.zeit.de\/kulturkampf\/2010\/03\/10\/google-verlage-mussen-experimentieren\/","title":{"rendered":"Google: Verlage m\u00fcssen experimentieren!"},"content":{"rendered":"<p><a href=\"http:\/\/people.ischool.berkeley.edu\/~hal\/\">Hal Varian<\/a>, seines Zeichens Chef\u00f6konom von Google, hat gestern der Federal Trade Commission seine Vision von der &#8222;Zukunft des Journalismus&#8220; <a href=\"http:\/\/googlepublicpolicy.blogspot.com\/2010\/03\/newspaper-economics-online-and-offline.html\">erl\u00e4utert<\/a>. Die US-Beh\u00f6rde h\u00e4lt derzeit <a href=\"http:\/\/www.ftc.gov\/opp\/workshops\/news\/index.shtml\">Anh\u00f6rungen<\/a> zur Zukunft des Journalismus ab und <a href=\"http:\/\/reboot.fcc.gov\/futureofmedia\/blog?entryId=104620\">f\u00fchrt hierzu auch ein Projekt<\/a> durch. Spannend ist die Google-Pr\u00e4sentation, weil Verleger dem Suchmaschinenriesen vorwerfen, ihr Gesch\u00e4ftsmodell zu torpedieren. Hier Varians Pr\u00e4sentation:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=ftc-preso-100308164644-phpapp01&amp;stripped_title=ftc-presentation-3369558\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Eine L\u00f6sung f\u00fcr den Medienwandel hat Varian nicht parat &#8211; aber eine Losung: &#8222;Experimentieren, experimentieren, experimentieren.&#8220; Au\u00dferdem sollten die Verlage die Daten und Informationen, die Nutzer auf ihren Websites hinterlassen, konsequenter auswerten. Crossmediale Potenziale sieht er in Leseger\u00e4ten wie dem Kindle oder dem iPad. Das Nieman Journalism Lab hat das komplette Transkript des Vortrags <a href=\"http:\/\/www.niemanlab.org\/2010\/03\/googles-hal-varian-to-newspapers-at-ftc-confab-experiment-experiment-experiment\/\">ver\u00f6ffentlicht<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hal Varian, seines Zeichens Chef\u00f6konom von Google, hat jetzt der  Federal Trade Commission seine Vision von der &#8222;Zukunft des Journalismus&#8220; erl\u00e4utert. <\/p>\n","protected":false},"author":218,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1279],"tags":[1188,1092,1393,1392],"class_list":["post-524","post","type-post","status-publish","format-standard","hentry","category-medienzukunft","tag-google","tag-journalismus","tag-vortrag","tag-zeitung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google: Verlage m\u00fcssen experimentieren! 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